Chrysler LLC Posts Strong Retail Sales Across the Midwest, the Rockies and the Plains

DENVER, March 4 /PRNewswire/ -- Chrysler LLC's sales throughout the Midwest, the Rockies and the plains of America posted a 31.5 percent retail sales increase over last month. The region exceeded the overall corporate sales performance, which was also strong in February. Chrysler LLC nationwide saw an increase in retail industry marketshare from 9.6 percent to 11 percent this month and outpaced the industry retail sales by 9 percent.

"It is great to see customers in the many small towns and cities in our region put their faith in Chrysler. We are a proud American company that is working hard everyday to deliver improved quality, better fuel efficiency and the best value in the marketplace," said Fred Diaz, Director of the Denver Business Center, Chrysler LLC.

Nationwide, for the first time since 2006 and only the second time in history, Chrysler LLC outsold Ford Motor Co., placing Chrysler LLC in the top three volume automotive manufacturers in the United States.

"Together with our strong Chrysler, Jeep(R) and Dodge dealer partners, we are able to help our customers with a great product value during these challenging economic times," said Diaz.

Strong performers in February (vs. January sales) for the Denver Business Center include:

  • The Jeep Wrangler up 28 percent nationwide and 35 percent regionally
  • The all-new, award winning Dodge Ram up 5.2 percent in the region
  • The entire Chrysler line-up of 300C, Aspen, Sebring and Town & Country up 65.4 percent regionally
  • With best in class fuel economy, the Dodge Journey up 66.1 percent in the region

"Overall, our retail sales position in February can be attributed to an increase in awareness of our Employee Pricing Plus Plus program. It truly gives our dealers a message that resonates with consumers. We will continue this program in March. In addition, March is Dodge Truck Month, and we will add the availability of 'no charge HEMI(R) on the Ram 1500,'" said Steven Landry, Executive Vice President, Sales and Marketing, Service and Parts.

Chrysler LLC's Denver Business Center represents dealerships in 14 states including: Montana, North Dakota, South Dakota, Minneapolis, Wisconsin, Iowa, Nebraska, Wyoming, Idaho, Nevada, Utah, Colorado, Kansas and Missouri.


http://www.chrysler.com/en/experience/news/articles/?guid=2009_03_04_strong_retail_sales
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